BARC: Changing TV audience measurement
Last week, the Broadcast Audience Research Council or BARC shortlisted five bidders for technology partnership for the new TV audience measurement system. TAM, which currently measures viewership, did...
View ArticleCabinet nod for regulatory framework on TV ratings
The 30 days time would be given to the existing rating agency to comply with the guidelines. The post Cabinet nod for regulatory framework on TV ratings appeared first on Firstpost.
View ArticleTV ratings: Govt approves policy guidelines
While the guidelines would come into effect immediately from the date of notification, the only existing rating agency, TAM, has been given 30 days to comply. The post TV ratings: Govt approves policy...
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